Nobody likes to receive spam mail, and knowing that someone signed you up to receive information without your permission is simply downright dirty. Let’s face it everyone has heard of the golden rule: “treat others the way you want to be treated.” Well, that applies to your email marketing as well. So, word to all the designers out there with keen clients on the list-building front.

Same applies to email – sending without consent is just bad manners. However, say I started getting ‘accidentally’ signed up to updates about dog parks (even though I’m not interested), then things will get a little awkward.

However, I may choose not to take an interest in their LinkedIn, their dog park group, or what they’re having for dinner. I can be a friend to someone and love their personality, dress, or Minecraft addiction. It makes you a nice guy or gal – Choice is a wonderful thing.As a result, everyone enjoys high delivery and low spam complaint rates. It’s not right to send email without prior consent – Email recipients don’t like it, and it’s against the law in places like Canada and Australia, so we’ve worked an opt-in requirement into our terms of use to keep our customers on the right side of the tracks.However, there are two simple reasons why us folks at Campaign Monitor don’t accept lists that have been collected in this manner: Many may say, “Oh, but famous retailer X does it!” and sadly, they may be accurate. In this case, some clever sales hack decided that all customers should get signed up to a policy by default… However, is this really different from assuming that everyone wants to get signed up to an email newsletter? Be courteous-Keep the box unchecked Up there on the annoyance scale with unsubscribe links that don’t work are check-boxes that are already checked for you. A few moments later, I received an additional email on top of my tickets – it turned out that I had “accidentally” signed up for insurance, too. However, by that point, I’d already hit the “Purchase” button and was well on the way to having my credit card docked. Just when I thought I was getting an awesome deal, I noticed in the periphery that the price had shot up. So the bottom line is I have not talked to this particular client in many years but I was able to stay in touch with him and his wife and stay connected to them even if it was a simple monthly letter.Over the weekend, I was booking airline tickets from a certain carrier that will remain unnamed. Interested? I very much look forward to talking with you. I will be talking to several realtors but thought you would like first shot at it. Well, life is what it is, and it’s time to sell my mom’s house. Don’t stop sending them, I read every one. I continue to think about you because of those damn annoying monthly newsletters. Hi Marguerite, You were our realtor when we bought our home in Penryn about 15 years ago. Now in all honesty, I have missed a few months over the years and have been late on occasion too.īut if you remember the client that I have been talking about the last few days in my emails? This was his recent email to me that started that chain of events: I have literally mailed to my database EVERY MONTH for over 20 years. I will tell you that this has truly been a HUGE part of my success. What is most important is that you MAIL yes I said good ole fashion SNAIL MAIL… NOT EMAIL… something every month! They don’t have to be fancy or perfect English or formatted correctly… just like this email.īut here is the real point. I have written about my kids (boys give you tons of great material), my grandparents, being an empty nester and much more. I write about whatever happens to be going on in my life. We used to laugh about it every year but always read every bit of it, mostly I guess because we all have that nosy side to us that wants a peek into other people’s lives.Īnd frankly it is more exciting than boring newsletters about real estate statistics or sports schedules (well maybe some people like those sports schedules. The kind that had all the gossip in it about all your cousins or family friends that you don’t remember? You know the ones that you used to get from your Grandma or Aunt Sally would send every year at Christmas. But what we don’t get much of anymore are personal cards and letters. If you are anything like me you get a ton of email and good ole junk snail mail.

Annoying newsletters